Uniqueness

Uniqueness

Everyone always says you must have a Unique Selling Point/Proposition. But what does this mean? Unique definition: Being the only one of its kind; unlike anything else. If you look at that definition you quickly realise that a lot of the marketing babble and business...
My journey to the Toolbox

My journey to the Toolbox

Last week, during an informal networking session with a new connection, I realised that it would be a good idea to tell the story of how I became an entrepreneur. I was working in London during 1994 and 1995 when someone first suggested I return to South Africa and...
Create! evening in Johannesburg

Create! evening in Johannesburg

Creativity is all around us. But we prefer to think only artists are really creative. Further, no-one ever really talks about what it is, how it works or why it is important. Jon-Pat Myers and I will change all that on Tuesday 1 March when we present CREATE! an...