I am not your Target Market

I am not your Target Market

They say that word of mouth is the best form of marketing. Because someone is so happy with your product/service that they tell everyone they know, for free. Cos it helps, it does what it says. But in the modern world, this principle isn’t enough to be relied on it...
The Rock Star Rules

The Rock Star Rules

Creative Ideas For Serious Success From The World Of Sex, Drugs and Rock n Roll Everyone knows that technology is driving change at a huge pace and many of us are struggling to keep up. The Rock Star Rules sessions tackle this issue head-on by examining an industry...
Kill Creative Block

Kill Creative Block

To overcome being creatively blocked, we need to overcome the cultural romanticisation of the creative act. We need to stop thinking in terms of genius outliers like Bill Gates, Michelangelo, Jim Hendrix and TS Elliot. We need to start turning on the rational mind to...