I am not your Target Market

I am not your Target Market

They say that word of mouth is the best form of marketing. Because someone is so happy with your product/service that they tell everyone they know, for free. Cos it helps, it does what it says. But in the modern world, this principle isn’t enough to be relied on it...
Get Creative Or Die

Get Creative Or Die

It’s been a few weeks of a lot of work and interesting interactions with a wide range of people. This is in itself not unusual. But the specific depth of some of these interactions is. It’s not often that you get into the deep murky stuff that makes up our identities...