I am not your Target Market

I am not your Target Market

They say that word of mouth is the best form of marketing. Because someone is so happy with your product/service that they tell everyone they know, for free. Cos it helps, it does what it says. But in the modern world, this principle isn’t enough to be relied on it...

Just Be Creative

One of the things I do quite a lot these days is speak to other people about creativity. The conversation normally starts because someone says to me, “Oh well, that’s easy for you to say because you’re a writer, you’re creative…” This leads me to launching into...