I am not your Target Market

I am not your Target Market

They say that word of mouth is the best form of marketing. Because someone is so happy with your product/service that they tell everyone they know, for free. Cos it helps, it does what it says. But in the modern world, this principle isn’t enough to be relied on it...
The Crucial Skills: Creativity

The Crucial Skills: Creativity

  This keeps coming up. Creativity is inextricably tied to innovation. As an entrepreneur, your largest asset is your ability to remain memorable and desirable in the face of your competition. Creativity/innovation is the best way to do this. This means that, as an...
The 7-Point Check-List for Freelance Survival

The 7-Point Check-List for Freelance Survival

Do you know you can survive going self-employed? Short answer: You don’t know. But here’s the thing: you can find out. BUT you need to really have your eyes wide open and understand what you are getting into. Also, if you have the luxury of being able to...