It’s been a quiet few weeks (months?) on this here blog. This is mainly because I have been very busy with a couple of projects behind the scenes, one of which is due to be launched at the end of summer: THE ENTREPRENEUR’S EMOTIONAL TOOLBOX free, downloadable e-book.
Regular readers of the book will be familiar with the concept. I spent about six months writing blogs about the idea and trying out various idea. Based on the success of and feedback on those blogs, I then developed the book… the EETB as it is now affectionately known.
Some people have been very curious to know why I have been so determined to release this book myself (with no publisher at all) and for free. There are a lot of reasons but two stand out for me.
Firstly, my experiences of dealing with publishers have not been universally positive. I have found them to all too often be behind the curve and out of touch with markets. In addition, my markets tend to be really, really niche and it’s a bit much to expect a publisher to know how to reach them.
My second big reason is rooted in my previous book ONE TWO ONE TWO. That book first saw life as a physical book that I published and distributed through traditional channels, launching in 2010. However, the book was always too expensive and problems with printers meant it was never the quality I wanted. Once the book was four years old I put the pdf version of it up on my website for free download (it is still to be found here.)
The second life this book has enjoyed online has led me to believe that really, what is important here is to get the material into as many hands as possible, not to try and make a lot of money out of it. There will be plenty of other opportunities to monetise the content and ideas of the book and you’ll be seeing those come online in the 4th quarter of this year.
I will be organising talks, workshops, Meet-Ups, coaching sessions and seminars for the book and I have come to believe that this is where the real value lies… make it totally free, without reservation, and then make it live through action. Of course, not every book is suitable for this approach, but this one definitely is!
So, sign up for my newsletter on the right-hand side of this page, and be among the first to be notified when the book goes live and download your own copy. I will be keeping you up to date.