The 4 Ps of Creativity

The 4 Ps of Creativity

I’ve written repeatedly and at length about how people seem stuck on mistaking Creativity for Art. One of the key reasons that I haven’t discussed as yet, is the 4 P’s view on Creativity. The 4P’s provide a model of creativity: a framework in which it is easier...
Creativity Requires Structure

Creativity Requires Structure

Repeat that headline to an artist and they will laugh at you. But that’s OK. Art is just one product of creativity, remember? It is not creativity itself. What the research shows is that if you set aside time, make room to repeatedly do it, you get better at it....
Be Positive, Be More Creative

Be Positive, Be More Creative

Brainstorms often fail to deliver anything interesting a lot of the time, mostly because, sooner or later, someone starts saying, “Yes, but…” Yes but we can’t afford that, yes but we don’t have the right skills, yes but does that fit our strategy, yes but… yes but....