by David Chislett | Jun 3, 2020 | Creative Activation |
The book of Ecclesiastes in the Christian bible contains a much-quoted and painfully accurate phrase: ‘There is nothing new under the sun.’ This simple thought is the reason why originality or uniqueness cannot be part of any definition of creativity or...
by David Chislett | May 25, 2020 | Creative Activation |
One thing any creative person needs to learn really fast is: Never throw anything you have made away. It’s true, sometimes your ideas are not practical, don’t fit the situation, sound bad or silly. But this doesn’t mean they are bad ideas as such… maybe just that...
by David Chislett | May 18, 2020 | Creative Activation |
According to David Eagleman, every single creative act can be reduced to 1, or a combination of, the following kinds of action: ...
by David Chislett | Apr 7, 2020 | Creative Activation |
We’ve all seen it: The massive donations, the throwing open of buildings, the social media campaign, sharing of information, the sudden uptick in dormant newsletters… Brands are going mad trying to become relevant and to do good during this crisis. Some of them...
by David Chislett | Mar 17, 2020 | Creative Activation |
It’s always been important to be visible in the digital space. But it is only in a situation like we have now, that we can see just how important. The social digital space is a competitive jungle. Clever text, strong images, punchy video, a killer podcast… we’ve...
by David Chislett | Mar 17, 2020 | Creative Activation |
I followed Simon Sinek’s Golden Circle to discover the WHY that sat behind what I do. I realised my big why is because I want to change the world. I don’t like the way the world works. I think it is unfair, vicious and unnecessarily wasteful. Writing that down, ‘I...
