On 1 May, I launched a Special Offer on my Patreon page to encourage more people to sign up and become Patrons of my poetry.
It’s one of the most difficult things that I have had to do as a person creating some form of art. I have marketed myself for years, to the media, through social media, by networking. But putting together an email to send to friends, family and acquaintances and essentially asking them to commit to giving me a small amount of money every month was the hardest thing ever.
So why did I do it? Well, Patreon provides a weekly newsletter with tips and hints to help Creators grow their patronage. Up until now, their recommendations have been great, and I am slowly starting to see results. The figures they shared were compelling, so I decided to give it a go… in my own unique way of course.
But also, I have discovered that many people have just never heard of Patreon and have no idea what it is or how it works. Patreon is a platform that allows independent Creators to interact directly with their audience. This Patreon 101 page gives a clear and in-depth explanation of what it is and does. So, I also saw this as an opportunity to inform my network and to try and turn it into more of a community rather than a collection of names and email addresses.
The only avenues I have direct and affordable access to, in order to promote my Patreon page and this special offer, are social media, my blog and my newsletter. And I am busy with all of them. But in each case, I am up against the same problem: scale and limited available attention.
I know that on social media a tiny percentage of people are seeing my posts. On Facebook, for example, so many people are no longer using messenger and check in maybe once a week. On LinkedIn, it’s just so busy. My newsletter delivers less than a 30% read rate per send and the click-through rate is even worse.
BUT for every new Patron, it’s worth it. I am not using Patreon in order to make money, that is not my purpose. It’s a benefit, sure, but my purpose is to spread the word of my poetry and to KEEP me writing. Knowing that I have 17 people giving me money every month means that I really do have to keep producing!
So, even though the entire process has made me cringe and wince, I have emailed and messaged a lot of people, and until the special offer closes at the end of May I will continue to do so. I will also be following up and explaining and writing things like this blog post to explain what I am doing and why.
The wonderful thing about Patreon is that it removes the Gate Keepers of taste and fashion. But that means I need to work harder to just get some eyeballs past my work. So here I am!
If you haven’t already read about my special offer somewhere else, this is the deal:
What you get:
A free digital copy of my poetry book, ‘For You Or Someone Like You’
Digital copies of my 3 other books
- A Body Remembered (short stories)
- ONE TWO ONE TWO: A Step By Step Guide To The SA Music Industry
- The Entrepreneur’s Emotional Toolbox
AND a specially created and designed postcard with a short poem from me sent to your address
What must you do?
- Head on over to my Patreon page: https://www.patreon.com/davidchislett
- Click on the red “Become A Patron” button below the cover photo on the right-hand side.
- Review all the Tier options.
- Click on the one that you like the look of and can afford to pay.
- Confirm your choice and choose your payment method (PayPal or credit card)
I will be in touch asap to send you your digital books and to ask for your preferred mailing address.
Once you become a Patron you will receive regular content updates from Patreon when I post new poems, videos, news, audio files, blogs and invitations to performances. You will receive the monthly benefits specified in your tier of choice and become part of the growing community that supports my poetry.
This platform has changed the way I write poetry and I am very keen to grow it, so I hope you are willing and able to become part of the adventure!