Creativity is creativity is creativity. The scale of it doesn’t matter. What goes into hat final creative product, thought, process or idea entails the same mental procedure.

But for some reason, we tend to deify and mythologise certain outcomes: like music, fine art and technological advances.

People famous for being creative are, by and large, the biggest bunch of liars you will ever encounter. Not daily, just when they talk about HOW they did what they did. They prefer to talk about flashes of inspiration, unknown sources, fully formed results. But when you dig deeper, you will always find an extended, multi-level process that ended in that result. To be fair, however, the Creators themselves aren’t always aware of that process.

In every single instance, there has been an assimilation of information, a digestion or processing phase and an expressive our outpouring phase. We tend to view the output of people with more technical skills as being more creative, but that is a fallacy. It just means their stuff is more useful generally… or more pleasing to the eye.

This awareness gap matters because it makes many people feel like they are not able to make new things, new processes, new ideas… and if they can, that those things have no value (and here is the important part) that they never will.

Our pop culture, myth driven approach to creativity and our habitual conflation of creativity with art is, in fact, stopping many people from doing many cool things. And it is a crying shame! These myths and misconceptions are preventing a far greater number of people from coming up with and doing amazing new things, JUST because they do not consider themselves creative.

This is why Dr. James C. Kaufman and Dr. Ronald Beghetto developed the FourC model of Creativity to account for that fact that what distinguishes between you solving a tricky issue at work from Michelangelo painting the Sistine chapel.. both are creative, what is different is the execution and the skills required. Not the thought process

Making new ideas and things is what contributes to growth and development in our world and we can all do it. But if you want to get better at it, here are some things you can do:

  1. Admit that you are creative
  2. Focus on gaining more information and diverse ideas about what you are interested in
  3. Stop insisting that your first attempt be perfect
  4. Practice and develop and grow. It’s not a once-off thing this.
  5. Learn from others do similar or related things.

Intrigued? I am always available for talks, workshops and team-builds. Drop me an email here!