Creativity vs Problem Solving

On the neurological level, problem-solving is a creative task: we assess our range of information, looking for links and junctions. We analyse what we find, assess the relative strengths and weaknesses and develop a solution. This is the kind of everyday creativity that every human being on this plant engages … Read More

The Crucial Skills: Creativity

This keeps coming up. Creativity is inextricably tied to innovation. As an entrepreneur, your largest asset is your ability to remain memorable and desirable in the face of your competition. Creativity/innovation is the best way to do this. This means that, as an entrepreneur, it’s important to nurture, develop and … Read More