Viral not viral: A Social Media Lesson
The video has achieved a reach I did not expect. In theory, I could have turned that reach into exposure and followers not just on YouTube but for me professionally if I had done all the right stuff:… Read More
How To Miss A Massive Opportunity – By Coca Cola
posted in: Blog, Creative Activation
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It is poor business, poor leadership and bad economics and even worse marketing. Shame on you Coke. … Read More
Picasso Prolific: How To Become A Genius In 147 000 Steps
posted in: Creative Activation
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The Picasso Prolific is simple… but takes time and effort and you really have to BELIEVE! Live your dreams, which means, work on them every single day… Read More
David Bowie On Bells
posted in: Creative Activation
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Bowie was a creative radical who wasn’t afraid to ‘steal’ from the work of others. He would have approved of this rendition as he no doubt approved of all the musicians he influenced after his ride to stardom.… Read More
Rule Breaker, Maverick, Innovator
posted in: Creative Activation
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The easiest way to move past outdated processes, products, systems and ideas is to break the rules under which these things were generated and run.… Read More
How To Take Over The World… for beginners
posted in: Creative Activation
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What you will next discover is that, while you are busy getting better at what you do, and copying those who are even better than you, you seem to be getting luckier.… Read More